Course Description

Press release has gone beyond the traditional ‘I beg to publish’ practice. Today’s press release entails dissemination of urgent news and announcements to the media and online audiences in a professional, persuasive and appropriate manner to diverse number of audience all over the world. This course builds on the traditional press release writing style and treats the modern day press release practices that characterise the emerging global village at a click of a button.

Course Objectives

The Digital Press Release course has the mandate of teaching students on how to engage in digital press release writing. The course strengthens the capacity of students to be able to be less dependent on the traditional press release practice and produce sellable and attractive press release through the use new communication technologies.

Qualification Awarded

Diploma Students:   Professional Diploma in Digital Press Release
Intensive Professional Development Course (PDC) students: Professional Certificate in Digital Press Release.

Who Should Attend

Public relations specialists—who may be called press secretaries, information officers, public affairs specialists, or communication specialists or any interested person or individual who want to learn new things or update their skills in Digital Press Release.

Course Duration

3 months for diploma students, 4 days for Intensive Professional Development (PDC) students

Taught Mode

Available in both classroom and distance learning.
3 months Diploma Course available in both classroom and distance learning.
Intensive Professional Development Course (PDC) available for classroom only.

Course Fee

350 Great Britain Pound Sterling for diploma students, 300 Great Britain Pound Sterling  for PDC students.        

Course Start Date

3 months Diploma Course classroom mode: March, June, September, December
3 months Diploma Course distance learning mode: Application can be made anytime as admission is on a continuous basis.
Intensive Professional Development Course (PDC): Courses are run on any four days on a monthly basis. Students to contact the School office for days.

Minimum Entry Requirements

GCSE O’ level or equivalent

Assessment Methods

Assignments and open book exams