Course Description

Researches have shown that an average company loses 10 percent of its customers every year and that acquiring new customers can cost five times more than retaining old ones. This course explores the strategies required to win as well as retaining customers for life.

Course Objectives

The course ensures that students are professionally trained to be able to win customers and retain them even in the face of extreme circumstances.

Qualification Awarded

Diploma Students:   Professional Diploma in Customer Retention
Intensive Professional Development Course (PDC) students: Professional Certificate in Customer Retention. 

Who Should Attend

Marketing officers, business owners, entrepreneurs, executive managers and employees whose jobs require gaining and retaining customers/clients.

Course Duration

3 months for diploma students, 4 days for Intensive Professional Development (PDC) students

Taught Mode

Available in both classroom and distance learning.
3 months Diploma Course available in both classroom and distance learning.
Intensive Professional Development Course (PDC) available for classroom only.

Course Fee

350 Great Britain Pound Sterling for diploma students, 300 Great Britain Pound Sterling  for PDC students        

Course Start Date

3 months Diploma Course classroom mode: March, June, September, December
3 months Diploma Course distance learning mode: Application can be made anytime as admission is on a continuous basis.
Intensive Professional Development Course (PDC): Courses are run on any four days on a monthly basis. Students to contact the School office for days.

Minimum Entry Requirements

GCSE O’ level or equivalent

Assessment Methods

Assignments and open book exams